Drive top Christmas gifts with ContentEngine and HeadlineOffers!!

Don’t miss out on the chance to boost your sales this festive season, by presenting your site visitors with the products and services they want to buy! ContentEngine, launched in September, has proven to be a huge success with affiliates and is an ideal tool to integrate dynamic content into your site or newsletters, to drive even more sales this Christmas.

We will be working with our merchants to ensure that they are pushing their top Christmas offers through ContentEngine using the HeadlineOffers feature. This means that by integrating the HeadlineOffers feature into your ContentUnits, you are pushing the best buys this Christmas. And all you have to do is tick a box!

Affiliates can fully customise their ContentUnits from the type of products and descriptions displayed, to the look and feel (colours, fonts and layout). One line of code is generated by the ContentEngine Wizard to be added to an affiliate’s site, in XML, JavaScript or using server side languages such as PHP, to maintain the SEO value of the site content.

If you have any further questions, please feel free to email me at enginesupport@buy.at.

Noaf Ereiqat
Affiliate Development Manager
buy.at

Come find out more about buy.at & ContentEngine

If you are visiting the a4u Expo over the next couple of days, make sure you stop by stand 14 to visit buy.at, meet the team and find out more about our technology and about buy.at as a company.

This year we are exhibiting with a twist… instead of a regular stand we are bringing you a bar and a chill out area, so make sure you stop by, say hello and enjoy a drink with us!

See you there,

Noaf

Thank You!

buy.at, the UK’s largest independent affiliate network is delighted to announce that they have been nominated for two awards at the A4U Expo Awards 2007 – Innovation in Affiliate Marketing and Publishers’ Choice of Network. We want to take this opportunity to thank everyone who has voted for us so far.

We want to take this opportunity to thank everyone who has voted for us so far!

The last couple of years for buy.at have been extremely exciting for our team, clients, and the industry. Our journey has included:

· Massive investment from dfjesprit (formerly Cazenove Private Equity);

· The appointment of former match.com MD – Kevin Cornils as Chief Executive;

· Tripling the size of our work force to ensure that we have a leading team of affiliate marketing specialists dedicated to providing our clients with bespoke solutions, unmatched strategic relationships and industry leading technologies;

· Launching a number of industry leading innovations such as the new Management Area V3.0, ContentEngine, LinkEngine and the Affiliate WidgAt; and

· Winning the Travolution Award 2007 for Best Use of Affiliate Advertising for the Laterooms programme

If you think buy.at should be recognised as the Publishers’ Network of Choice and/or for Innovation in Affiliate Marketing at the A4U awards, ensure you vote by the 5th October 2007. Place your vote by visiting www.a4uexpo.com/a4uawards.

The awards ceremony will take place at the UK’s very own industry-specific educational Affiliate Marketing Conference & Exhibition - the a4u expo, on the 25^th and 26^th October.

Visit www.a4uexpo.com for further information.

ContentEngine 101

If you just clicked on a ContentEngine banner and landed here, you might be thinking “Where’s the ContentEngine??”

Don’t worry; you are at the right place. Welcome to our ContentEngine blog, where we provide you, our affiliate, with detailed information and insider tips on buy.at’s ContentEngine and its uses!

In order to start building ContentUnits:

Log into the Management Area –> Click on the “Content and Creative” link from the left hand menu –> Select ContentEngine.

This will take you to the ContentEngine wizard, which will allow you to create fully customizable, dynamic ContentUnits which can simply be added to your site via the insertion of one line of code.

If you have any specific questions, check out our FAQ Section or email us at enginesupport@buy.at.

ContentEngine Competition – Coming to an end

Our ContentEngine competition is nearly at its end!

As you know, we are giving affiliates the chance to win some superb prizes simply for implementing the ContentEngine on their sites.

With only 12 days to go, this is your chance to win a fantastic weekend trip for two in Paris by adding ContentEngines on as many of your domains as possible; the runner up gets a superb driving experience.

So get implementing!

For full terms and conditions of this competition, please visit this link.

Top Tips – 2

• To get the most benefit from your ContentUnits, make sure you insert the code using a server side language, such as PHP, ASP or ColdFusion rather than using the JavaScript, so that it can be crawled by the Search Engines
• Download the PDF manual available in the Management Area to get a quick overview of the ContentEngine
  • To get a full explanation of all variables in the code and their use, see page 17 onwards
• If you are not getting a specific required result, you could try:
  • Adding or removing the sub-category
  • Selecting a price range by setting a min and max price
  • Widening your search term

ContentEngine – What do YOU think?

The ContentEngine has been live for a couple of weeks now and we have already received some great feedback, comments and questions, but we would like to hear from YOU!

• What do you think about the ContentEngine?
• Have you had a chance to try it out?
• Is there anything you would like to see improved in the next release?

Let us know what you think!

I look forward to hearing from you.

-Noaf

Top Tips

• The ContentEngine defaults to display 9 results per page… why not change the number of results to suit your needs?
• Once you have created your ContentUnit, make sure you save the template; that will save you having to re-save it all next time!
• Products without descriptions are suppressed from the result-set; In order to change that, go onto the “Content” tab and de-select “Suppress items with no description”

buy.at launches ContentEngine!

Welcome to buy.at’s ContentEngine blog where you can find all the latest news, hints and tips on how to integrate specific ContentUnits into your website.

As an industry leader in innovations we want to provide you with the greatest sales tools to increase your success as an affiliate. ContentEngine is engineered to ensure that you are displaying the most relevant and up-to-date content on your site at all times.

The ContentEngine is a highly flexible tool. Affiliates can fully customize their ContentUnits from the type of products and descriptions displayed, to the look and feel (colors, fonts and layout). All the images are served dynamically, and will be resized to suit an affiliate’s requirements.

ContentEngine can be used by affiliates of all abilities. There are various sections on this blog to assist you in getting the most out of ContentEngine.

Find out how you can edit your ContentUnit without going back into the ContentEngine Wizard; learn how making a ContentUnit is as easy as one, two, three and how you can win by integrating ContentEngine into your sites.

Should you have any questions, please feel free to add a comment to the FAQ section or any of the posts here. One of the buy.at team will post a reply as soon as possible. Alternatively, send us an email at enginesupport@buy.at

All the best from the buy.at team

Noaf Ereiqat

Affiliate Development Manager